And we have to track all this stuff, because the economic basis of today’s web is advertising, or the promise of future advertising. The only way we can convince investors to keep the money flowing is by keeping the most detailed records possible, tied to people’s real identities. Apart from a few corners of anonymity, which not by accident are the most culturally vibrant parts of the Internet, everything is tracked and has to be tracked or the edifice collapses.
What upsets me isn’t that we created this centralized version of the Internet based on permanent surveillance.
What upsets me, what really gets my goat, is that we did it because it was the easiest thing to do. There was no design, forethought, or analysis involved. No one said “hey, this sounds like a great world to live in, let’s make it”. It happened because we couldn’t be bothered.
Making things ephemeral is hard.
Making things distributed is hard.
Making things anonymous is hard.
Coming up with a sane business model is really hard—I get tired just thinking about it.
So let’s take people’s data, throw it on a server, link it to their Facebook profiles, keep it forever, and if we can’t raise another round of venture funding we’ll just slap Google ads on the thing.
"High five, Chad!"
"High five, bro!"
That is the design process that went into building the Internet of 2014.